Insights

Value

Showing 0 of

results

OOH in 2025: from awareness to conversion

While outdoor advertising is often associated with static billboards, the data tells a different story. The 'Out-of-Home Advertising Study' conducted by Morning Consult for FOARE and OAAA shows that 88% of adults have seen some form of OOH in the last 30 days, and 78% have recently interacted with these ads.

Digital OOH: when the street behaves like a digital channel

A recent study by the OAAA and The Harris Poll on the effectiveness of DOOH shows that 73% of adults view digital out-of-home advertising favorably, a figure higher than that of other competing media, and 76% have taken some action following a recent exposure to DOOH.

From memory to ROI: measuring the true value of DOOH

In the report 'From Memory to Result: Why Digital Out-of-Home Advertising Outperforms Static Ads and Generates Measurable ROI', mFour explains how DOOH, supported by advanced attribution tools and mobility data, can drive a more dynamic campaign and increase consumer actions compared to traditional static advertising.

News, reports and campaigns from Adcities: here we concentrate press releases, launches, campaign cases and studies on OOH.