Say hello to OMI:

Outdoor Media Intelligence

Our own AI model that integrates inventory and geocontext data to plan, optimize and measure OOH campaigns as if they were digital.

What does OMI do?

01
Integrate data
OOH inventory, mobility patterns, geocontext and points of interest.
02
Model audiences
It converts physical media into audience segments depending on who passes by, how they move and what surrounds them.
03
Measure results
Impactos, cobertura, frecuencia, visitas a tienda y audiencias listas para reactivar en digital.

OMI products

OMI Copilot
A conversational assistant for analyzing campaign results: impacts, mobility, visits and conversions, in natural language.
OMI Creative
Outdoor advertising is a massive but disconnected channel... OMI turns it into a digitized medium: dynamic, measurable and actionable.

Outdoor advertising is a massive but disconnected channel... OMI turns it into a digitized medium: dynamic, measurable and actionable.